SOCIAL MARKETING
Combining Organic Social posting with Paid Social advertising is essential for expanding your reach, understanding how audiences engage with your content, and building stronger affinity with your audiences.
Similar to a Hype House, we are a
home of hype
Looking for ways to take your brand to the next level?
#PARENTSOFTIKTOK
Campaign
Since Q4 2023, we started to partner with TikTok and deliver one of our most impactful and meaning social campaigns to date. We were invited to be one of the first players in the #ParentsofTikTok.
By blending high‑performing creative, powerful organic reach, and cost‑efficient paid delivery. What followed was a surge in visibility, engagement, and conversions that far exceeded typical platform benchmarks.
Here’s a look at what truly moved the needle for one of previous UK Event clients.
*T&Cs, promotion is limited and subject to availability. Only one chance to unlock up to GBP 4400 in ad credit, for new user sign ups. Activate your account and earn rewards as you spend.
Paid Performance
8.9M paid impressions with an exceptionally low £2.12 CPM
36,000 incremental clicks driven by strong creative resonance
0.41% CTR in the UK, outperforming typical TikTok ad CTR ranges (often 0.1–0.3%)
8.7M total video views across formats
281K, 6‑second views, indicating strong hook performance
CPA: <£10.90, demonstrating cost‑efficient conversions at scale
Organic Performance
From health and safety advice for new and first-time parents to insights tips for healthy eating and body and mind, we made sure the content was aligned to search demand in the market.
This campaign shows how the right creative strategy can generate both mass awareness and efficient acquisition. Strong content amplified through TikTok’s algorithm created a flywheel effect, having organic momentum with high‑performing paid delivery to reach audiences at scale while maintaining low costs.
Want results like this?
Let’s talk about your social activity.
Brands grow faster when creativity, strategy, and performance sit together and we can show you how to replicate this outcome.
👉 Get in contact to unlock your social potential
